The Missus and I braved the crowds on Friday to go shopping and personally stimulate the economy. Well, actually, we did some returning and exchanging along with some purchasing. Well going form retail store to retail store, I started thinking about the differences in layout and experience, so I had to pick up Underhill’s [...]
Category Archives: marketing
IKEA woes.
Last week, the missus and I went to IKEA in Brooklyn, and I had such an awful experience, I actually wrote them a note. I think I do this once every two years, so you can imagine how bad it was. Here’s the note:
Dear IKEA,
After my experience visiting the Brooklyn IKEA twice over [...]
The only game where 0-0 is a good thing
I watched the U.S. men’s soccer team battle the #1 ranked Argentinian team to a 0-0 draw on Sunday. And for everyone who thinks soccer is a boring sport to watch, you have to see it live. We had amazing seats from the 18th row, courtesy of Brad. Considering there were 78,000+ fans there, it [...]
Politics is marketing
I have never blogged about politics in this iteration of the blog, and I am not about to start. If you know me, you know who I’m voting for. No, this post is just a few notes about my experience in politics and how I think politics work.
1. It’s not about issues. [...]
Posted in marketing Tagged Claritas, Freakonomics, GOTV, marketing, politics, PRIZM, psychographics 1 Comment
Stockout is not a destination
So, I bought my Wii. I stood in line at the Nintendo Store before it opened to make sure that I could get one. I was told you had to do this.
The same week I bought my Wii, I went to a GameStop at night to buy a new game for my Wii. [...]