Coffee Analysis, Pt. 1: Market

So, just before we left for Italy, a new coffee shop called “Variety” opened up in my neighborhood.

Normally, a new coffee shop would be a good thing, but I can’t help but think this place is DOOMED.

First off, all they offer is coffee, OJ, pastry, and soda. “Variety”? Really?

Secondly, they are surrounded by other coffee shops: one block down from a Dunkin Donuts, across the street from a different cafe. Check out the map:


View Larger Map

This just doesn’t make sense. I have a feeling that someone wanted to open a coffee shop and went looking for a space. Sadly, I don’t think they considered too much what this space would be like.

Next up, projections.

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